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Old 10-08-2013, 05:51 PM   #1
Steven Forbes
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B&N Week 146: Increasing Awareness Of Your Brand


Tuesday! Whoís ready for it? I know I am. I missed you guys.

Last week, we talked about Managing Your Brand. This week, I want to continue in that theme, and talk about increasing your brand awareness.

So, hereís what happens: you see an ad somewhere for someone wanting to get work done. What do you do? You reply, sending over samples of your work, hoping to get the gig. Happens every day, right? But thatís not whatís really happening. This is:

Youíre sending out samples, your brand, in the hopes that your brand is strong enough to get the gig. Thatís whatís really happening. As is this: your brand is unknown. You are Brand X. As Graeme McFreelancer, you are Brand X, until you do enough work that people not only know who Graeme McFreelancer is, but they also want to work with him. Once that happens, you are no longer Brand X. Your brand, Graeme McFreelancer, is a recognized and trusted brand.

Click here to read more.
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