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Old 04-08-2013, 02:56 PM   #136
Amtekoth
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Originally Posted by Screwtape Jenkins View Post
Does KS allow you to simply not accept international backers for certain rewards?
Yes, there is an option under every reward for "Shipping in the USA" only. There is also an option for "No shipping Required" (for digital downloads and other non-physical rewards).

And you can always list any price you want for International Shipping. As it is, I probably put my Int. Shipping costs a little too low for my KS for Mongrel: SOB.
http://www.kickstarter.com/projects/1941044501/mongrel-sob-graphic-novel


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Old 04-08-2013, 04:21 PM   #137
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Similarly if anyone is confused as to why their (or someone else's) Kickstarter failed/funding is stagnate I can try to help there too if you post a link. Sometimes a simple change is all it takes, and sometimes a total overhaul might be needed.
Hi Renae,

Ours has definitely moved forward in fits and starts. Best day = 1st day, due to pre-launch hype and planning. We had several nice days that may or may not have been due to social media pushes and/or advertising. Then again, we had some doldrums as well. We shook up the rewards, adding a few, reducing the price on a couple that hadn't drawn interest. We've hit a couple of stretch goals, but we'd like to get a bit further along. With 5 days left, any insight would be welcome.

Ed
http://www.kickstarter.com/projects/...-graphic-novel
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Old 04-09-2013, 04:10 PM   #138
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Originally Posted by Amtekoth View Post
Hi Renae,

Ours has definitely moved forward in fits and starts. Best day = 1st day, due to pre-launch hype and planning. We had several nice days that may or may not have been due to social media pushes and/or advertising. Then again, we had some doldrums as well. We shook up the rewards, adding a few, reducing the price on a couple that hadn't drawn interest. We've hit a couple of stretch goals, but we'd like to get a bit further along. With 5 days left, any insight would be welcome.

Ed
http://www.kickstarter.com/projects/...-graphic-novel
Hi Ed!

First of all CONGRATS on almost doubling your goal amount! That's no easy feat

Overall I think you did a good job with your campaign, and you should be darned proud of it! However, I feel the main problem that kept your campaign from being as big as it could have been, was that the Video/Page TELLS you why to buy the book and how great the story is in words (video) and text (page) but you do less of SHOWING people why to buy the book and how great the story is. As a backer, I want to be introduced to your book in a way that draws me into it's atmosphere, and the video is the BEST way to do that. You made a a good and professional looking video (which is why you've been successful!) but it could have been GREAT if you were to introduce your book a different way.

With the campaign almost over, it's too late to suggest those changes to the video (which would be an entirely diff. post) , but it's not too late for some smaller tweaks that may garner more pledges in the final few days (as you should experience a bump of at LEAST half of the initial spike, if all goes well).

Mostly what I'm suggesting are changes in the information page, because scanning over it, there's not much gripping me and putting me into the world of your comic. So a few suggestions for your consideration:

1) Change the photo image (the one that shows up in Kickstarter searches) to a close up of a different werewolf (maybe bloodly muzzled werewolf?). I personally found the RED Werewolf images in the video (the ones that were more wolf like in the face) to look more interesting and terrifying. It should hopefully get more people to click on your campaign to check it out.

2) You need a GREAT image right at the top of the page underneath the title. You have an image of the books, which is cool for further down the page, but when people first check out your campaign they're going to still be deciding, and the first thing they should see is a gripping image that embodies the atmosphere and scariness of a Werewolf in Chicago (just taking an iconic panel of the Werewolf killing/hunting with the city in the b/g would be awesome if you have it). Or at least some kind of awesome panel of a bloody werewolf fight. Anything as long as it grabs the attention.

3) Following the short blurb of what the book is about, you need to have a more interesting preview of a bunch of artwork. This can be full pages or select panels that are super interesting that will give more of a visual/atmospheric punch. I would suggest getting rid of the talking page that's at the bottom of your current page, because it's not a page that would sway me to buy the book (though I'm sure it's super interesting in the book itself). If you have some newer B/W panels that would work well for this, I would suggest coloring up a few of those panels ASAP and putting them up. Focus on delivering images for the most interesting parts of your book to the average backer, not what YOU as the creator find most interesting (something that happens too often)


As an example, the images most interesting to me in the video were at :32, :41, :55, :59 . Dark city, bloody images, scary werewolves.

Whatever you choose they should be color images/panels. And ALWAYS link the images to larger versions of that image, not your website. When people click on an image it's usually because they want to look at the details.

4) Consider adding short "intro to the characters" after talking about what the KS is for. Don't get into too much text detail, but try and get people invested in the characters so they WANT to know what happens to them.

5) Also consider purchasing a Facebook ads for a few days. This is a GREAT way to garner attention.

6) Do you have any interviews set up for the final days? I would suggest trying to set up a few

7) Ask people to spread the word on Facebook, Twitter, and Tumblr (does you project have it's own account on those sites?)

8) Don't add any more rewards, there's almost too much up there already. Your energies should be focused on setting up a better information page and then spreading the word as much as possible.

I'm a little concerned you didn't ask enough for your campaign though. How much did you initially need for creative costs for that 3rd chapter?

I'll try to think of more, but I think you've done a good job overall. I'm so happy for you and your success!
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Old 04-09-2013, 06:21 PM   #139
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Just to piggyback off of this; I was pretty surprised to see Top Cow utilizing Kickstarter to relaunch Cyberforce. That really bothered me, because I'm pretty sure that Top Cow doesn't need Kickstarter to launch a title, it's a pretty popular and strong publishing company.

Granted, the stuff they were offering was pretty sweet, but still....
One very important fact is not being mentioned here: They started a Kickstarter to give it away for free.
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Old 04-10-2013, 04:10 AM   #140
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Hi
First I'd like to say a huge thanks to Renae and all who contributed to this thread making it a treasure trove of info/advice on running successful comic kickstarters.

So I'm working on a new graphic novel world myself.
I have a few questions myself if you don't mind.

1) Issue release wise: What would you advice to begin with - is beginning a kickstarter for only a single issue viable? Or would it be preferrable to sell multiple issues, with the first completed issue having its artwork used as the marketing tool for the rest so to say. Because if the kickstarter is just for a single first issue, then where'd you get the art to promote that issue unless you already funded/completed that issue and its creative process - and do single issues sell well? With that said my first issue is a work in progress still.

Is it advisable to kickstart a project to fund creative process for new incomplete issues, and if so, what would be expected, i.e. would backers expect a certain time frame to complete those promised issues and send them copies when complete - or is it more advisable to only promote the publishing/distribution of completed work?

2) Advertising - obviously you can't just toss a project on kickstarter and expect it gain exposure unless you're actively advertising/promoting it. So what are the best ways to promote your kickstarter. If you're working with a known artist with connections etc that's one way to go I guess, but what would you advice as far as pre-launch hype, and for how long to do that, and the different avenues of promotion for unknown creators etc. Are there particular sites/social media/press to target etc. Not any random promotion technique would be effective, that's why I ask what works here for those with experience.

Anyhow I have more questions that I may post later, and apologies as I'm sure much of this was covered before so if in that case you can ignore question or refer/link to previous answer/resource.

Here is a quick link to my project about and my blog/art pages- it's hardly a launch till now but this post has a quick synopsis - with more of world/plot focus than character focus in this particular 'about', and my 3d art attached.

On deviant art page the about is on front page

http://darukin.deviantart.com/
http://darukin.blogspot.co.uk/
http://worldzedd.com/

Basically only one page is up, and of course a fully fledged site / blog will be in makings.

With that said I am working with Ray Dillon on this particular comic so you probably heard about it =)

Clearly I've got a lot to plan for this that's why I ask all this now, as your experience/advice in this would be invaluable
Thanks in advance!

Rami Ali
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Old 04-10-2013, 04:01 PM   #141
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Would it be a good idea or a bad idea to run part of the comic I hope to get funding for online free before a Kickstarter? Or should I save a "preview" and have it be part of the actual Kickstarter page?

http://fav.me/d5scm1s <---- The comic in question is Sharkpony and the Glitter Riders. I think I need to do some sort of preview because people keep assuming it's a straight up Magical Girl comic which dissuades those I think would find it really entertaining. It's about 4 meaty dudebros that get transformed into 3 Magical Girls and a killer crime against nature called Sharkpony.

I have all the art for Issue 1 done by the way. Just have to organize things for the Kickstarter, which will be tricky between doing other stuff to pay bills.
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Old 04-11-2013, 03:25 PM   #142
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Hey Renae - Thank so much for taking the time to do this. It's an invaluable resource.

So I'm getting ready to launch a Kickstarter, and am really swinging for the fence, trying to raise money to print a hardcover 130 page graphic novel. I just got a quote back from a printer that priced 500 copies at just about 6k. Now if I double that, I'd need to as a STARTING goal of 12k, and I don't realistically think that's something I can raise the first time out, but I did some numbers and wanted your feed back on them:

Printing: 6k
I have a $35 reward that I'm going to be pushing pretty hard--it includes digital special features as well as a dvd of short films that go along with the comic--so assuming I make the whole 6k from here, that's 172 books.
Shipping: Assuming shipping is about $10 a book, that's another 1,720
Fees: Kickstarter/Amazon takes about 10%, which would be another 700 or so.

Minimum asking price: Around 8k

Does this sound doable? Or am I leaving myself too little room for error?

Thanks so much

Clay McCormack
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Old 04-11-2013, 03:57 PM   #143
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Quote:
Originally Posted by Neila View Post
Would it be a good idea or a bad idea to run part of the comic I hope to get funding for online free before a Kickstarter? Or should I save a "preview" and have it be part of the actual Kickstarter page?

http://fav.me/d5scm1s <---- The comic in question is Sharkpony and the Glitter Riders. I think I need to do some sort of preview because people keep assuming it's a straight up Magical Girl comic which dissuades those I think would find it really entertaining. It's about 4 meaty dudebros that get transformed into 3 Magical Girls and a killer crime against nature called Sharkpony.

I have all the art for Issue 1 done by the way. Just have to organize things for the Kickstarter, which will be tricky between doing other stuff to pay bills.
Hey Sarah!

You are in a good position because your content is all done, and you don't have creative costs you MUST raise to complete this. So basically, you could run the campaign for however much you want.

I would suggest that you focus on raising some money to put towards the creative process (basically, focus on raising some money to pay yourself for all the hard work you've been doing.) Now bear with me as I crunch some numbers!

Lets just say your intent is to raise 2K for creative purposes, so you'd be looking at a 4K campaign (I suggest $3800, it's a nice number). You could go less or higher if you want. Going for 1k creative costs would be a 2k campaign, and so on.

So you have: 22 page B/W comic w/ color cover

If you went with Ka-Blam to print, I'll estimate a $2 printing per issue, and overestimate $2 for packaging/shipping. So $4 fulfillment price per issue of your CORE reward. I would charge $10 for a physical copy of this, with some digital components to go with it (like that poster, and any other digital art you have)

My suggestion of rewards for you:

$1 Thank You (make it themed for your book)

$5 Digital Version of the book plus digital artwork

$10 Physical copy of the book plus digital artwork

$15 Physical and Digital copies of the book, plus digital artwork.

$25 Signed and numbered Physical Copy of the book, along with everything else in the $15 bracket.

$50 Sketch Version of the Physical Copy ( Ka-blam has an option to include a sketch cover) As well as everything in the $25 bracket.

$100 Cameo in a special Poster for the book (Just an idea for this slot, but you could draw a special pin up that includes a few backers) as well as the $25 (or $50) reward.

$250 Full Color commission by Sarah Elkins as well as the $50(or $100) reward Tier

That should be enough to get it started anyway. If you can do a sketchbook, that'd be cool too, but in your case you don't need it.

Basically, because your book is all done, you're good to go! On the KS I wouldn't say you're already done, because that can turn some backers off, but the great thing about it being done, is that you'll have a FAST turnaround time of a month or two, and then you can run another one, and keep funding for your work coming in.

I hope you go for it, Sarah!
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Old 04-11-2013, 04:01 PM   #144
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Originally Posted by CMcCormack View Post
Hey Renae - Thank so much for taking the time to do this. It's an invaluable resource.

So I'm getting ready to launch a Kickstarter, and am really swinging for the fence, trying to raise money to print a hardcover 130 page graphic novel. I just got a quote back from a printer that priced 500 copies at just about 6k. Now if I double that, I'd need to as a STARTING goal of 12k, and I don't realistically think that's something I can raise the first time out, but I did some numbers and wanted your feed back on them:

Printing: 6k
I have a $35 reward that I'm going to be pushing pretty hard--it includes digital special features as well as a dvd of short films that go along with the comic--so assuming I make the whole 6k from here, that's 172 books.
Shipping: Assuming shipping is about $10 a book, that's another 1,720
Fees: Kickstarter/Amazon takes about 10%, which would be another 700 or so.

Minimum asking price: Around 8k

Does this sound doable? Or am I leaving myself too little room for error?

Thanks so much

Clay McCormack
Hey, Clay! Cool to see you in here!

Before I dig into it, I need to know:

Are there any creative costs or are you just trying to raise a certain amount to have a print run for further distribution (to have copies to sell outside the KS)? Is the content done, if not when will it? Is it full color or b/w?
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Old 04-11-2013, 04:26 PM   #145
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Hi! Of course I know all about you! Ray has talked about it a bunch! I love your work, btw!

Quote:
Originally Posted by darukin View Post

1) Issue release wise: What would you advice to begin with - is beginning a kickstarter for only a single issue viable? Or would it be preferrable to sell multiple issues, with the first completed issue having its artwork used as the marketing tool for the rest so to say. Because if the kickstarter is just for a single first issue, then where'd you get the art to promote that issue unless you already funded/completed that issue and its creative process - and do single issues sell well? With that said my first issue is a work in progress still.
GN's generally will sell better than single issues on KS, but a single issue is fine to start with. However, if you have content that runs over 48 pages, you may as well do a small GN (look at Fairy Quest by Humberto Ramos on KS). Single issues are pretty expensive to print unless you got a deal somewhere, and GN's will generally fit into the most sellable bracket ($25) better than a single issue, and most people prefer GNs over multiple single issues as well.

Raising creative costs for an entire GN usually means a pretty large campaign. If you have Ray's art and a GREAT video and layout, I think you could do it, but of course the higher the funding needed, the more risk that it may fail. A single issue would be an almost for sure thing, but less money overall earned. It depends on how high you want to reach.

Artwork for a KS, you will need SOME art, but you don't need the whole issue. Basically to start you just need iconic images for the video (maybe just select panels), and maybe a couple pages of the most interesting part of the book. Just be sure to make that video REALLY good if you're going for a GN.

Quote:
Is it advisable to kickstart a project to fund creative process for new incomplete issues, and if so, what would be expected, i.e. would backers expect a certain time frame to complete those promised issues and send them copies when complete - or is it more advisable to only promote the publishing/distribution of completed work?
If you don't need that funding for #1, then you can use that money raised to put towards #2 if you want. You don't need to offer the second issue as a reward, I think backers would be happier not having to wait for a second issue anyway. Just say you're raising funds to help kick-start the series (which is true), and offer #1 as the core reward (assuming you go for the single issue)


Quote:
2) Advertising - obviously you can't just toss a project on kickstarter and expect it gain exposure unless you're actively advertising/promoting it. So what are the best ways to promote your kickstarter. If you're working with a known artist with connections etc that's one way to go I guess, but what would you advice as far as pre-launch hype, and for how long to do that, and the different avenues of promotion for unknown creators etc. Are there particular sites/social media/press to target etc. Not any random promotion technique would be effective, that's why I ask what works here for those with experience.
Pre-Kickstarter: For a few weeks before the KS make sure you have as many social sites for your project (Twitter, FB, Tumblr) as well as a main site (could use blogger for that) established, and start gaining attention/followings for them. Do this by following a LOT of people on Twitter and engaging with them, and putting up Facebook ads (if you can afford it) to start drawing attention and followers to the project. Try to start out with a strong piece of art, then a few weeks before the campaign, have a piece of art to put out every few days (images made for the KS campaign is fine) to keep up interest. Let people know you'll be launching a campaign soon, so people are aware of it.

Also contact as many news sites/blogs as possible (doesn't matter if they have a large following or not) and ask if they'd be interested in posting an interview/article about your project. Have a few come out before the Kickstarter, but you want most of them to hit right in the first few days of the campaign (those are the days when you'll see the most activity). You could also try making it known on your sites that if anyone is interested in highlighting your project on their site, you'd love to put links in your book for them (include a special page just for their links).

During the campaign, there's more to do, but most of the work comes with starting everything up.

Basically, the two things I've seen work wonders are A) Facebook ads; and B) magically getting retweeted by someone with millions of followers. Not just them hitting RT, but actually posting about it personally.


I hope all of that made sense!
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Old 04-11-2013, 04:48 PM   #146
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Hey, Clay! Cool to see you in here!

Before I dig into it, I need to know:

Are there any creative costs or are you just trying to raise a certain amount to have a print run for further distribution (to have copies to sell outside the KS)? Is the content done, if not when will it? Is it full color or b/w?

Just for further distribution. All the content is done and ready to go. My comic isn't full color, but it's a sepia tone that is going to require 4 color--i tried going 2 tone, but I wasn't happy with the look.

My angle with the project is to present it as a whole multimedia experience, as I have original music and short films that go with the comic. The only other printing expense would be like $100 for custom dvds and sleeves to attach inside the book itself, but I'm just going to eat that cost - all of my other rewards are either digital, or something I can ship with the book.

When I was doing my numbers, I was using $35 as a number to base it off of, as the $35 dollar reward has the book, dvd, music, and some other stuff and it's the one I'll be pushing the hardest.

As it stands I've blocked out 8 reward levels.

thanks so much!
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Old 04-11-2013, 09:13 PM   #147
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Okay, so to be sure I've got this one fact straight: You want to raise 6K for further distribution, AND you will use books out of the 500 printed to fulfill your Kickstarter rewards.

If that's true, then yes, you can charge less than $12K because it's different than when someone needs purely 6K exclusively for something, THEN extra for fulfillment.

You're in the same situation at Sarah in that the book is totally done and you don't need creative costs, so you can practically do whatever you want.

Shipping/packaging in the US will be more like $5 total per book, and Int. should be around $16 (using priority boxes, so be sure the book fits in the $16 Int. Envelopes or see if there's a first class option that's cheaper) So I think your middle ground estimate of $10 is right on for balancing the two costs so it should all work out.

For you, 8K is close but let me show you the numbers for an 8K campaign:

8,000 (funding goal) divided by 35 (core reward cost) = 228 books sold (if nothing but books were sold)

228 (core reward books bought) multiplied by 10 (average shipping) = $2285 shipping/ packaging.

Also 10% fees (slight overestimate) = $800

A Buffer amt to cover refunds, reshipped books (Int. books get lost a lot), and dropped pledges: This can be anything you want, but I would go with at LEAST $500. This is an amt that many don't even consider that's VITAL.

So total with this campaign, you have a total cost of 9585 for this campaign.

So there's a CHANCE you'd be out $1500 if you purely sold 8K worth of books. Even considering that you will sell lesser, digital rewards that cost nothing for fulfillment, there's a chance you'll be slightly in the red, but you MAY balance out at 8K. If you can absorb those costs in case they do arise, then you'll be fine. If not, then I would suggest bumping up the funding goal a bit.

A couple things:

Does the 6K include taxes/shipping from the printer?

Kickstarters are a lot of time, do you need to pay yourself for that time (handling correspondence, shipping/handling efforts, etc)?

I would suggest taking the book off for sale on your site for awhile, because part of what makes Kickstarter so appealing to backers is that they want to help make projects a reality. If it's already a reality and for sale somewhere, then they will care less about it.

Do you have something to offer at around the $15-$20 mark? That's a popular bracket for those that don't want to pay $35 for the book and you don't want to miss those sales. A sketchbook is always what I suggest, because it's inexpensive and something you can add onto the main book at the $50 mark.

What other rewards do you have?

Have you set up websites/social networks for your project?

There's so much more! But I hope some of that helps a bit! I think you're mostly right on track though!
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Old 04-11-2013, 11:38 PM   #148
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Thanks again for helping me work through this, Renae, getting my head around these numbers has been a pain.

I guess I misunderstood further distribution: This Kickstarter would mark the first time I'm printing this graphic novel. I intend to fulifill using books I'm raising money to print, and the rest will be sold outside kickstarter.

So, I actually looked at the quote incorrectly. The total price to get 500 books printed and taxes and shipping to me is just over 7k (I'm thinking about going for 1000 books though because it's only 600 more for twice the books!)

So here's what I have broken down money wise:

Total print cost: 7k
Number of books it'll take to cover that at the average level of $35: 200
Shipping costs of those 200 books at an average $10: 2k
Which puts my number at 9k, plus 10% for Kickstarter: 700
For a total goal number at $9700?

If so, I feel like that's......going to be really really hard to hit for me.

Paying myself for time would be ideal (in which case this campaign would have to be more like...60k or something to make up for all the work I put into it already hahaha) but for the first one I don't think I can do it

All I have on my website are digital versions of single issues, what I'm presenting through Kickstarter will be unique to Kickstarter

Right now my awards are as follows (rough numbers):

Lowest, as yet unpriced: A digital download of a special features book that includes sketches, excerpts of early versions of the script, process material, and the two stories I did in Heavy Metal Magazine which were the origin for the project

10? - (not sure how to price this or if to use it at all, just came up with it) Dead Meat Kickstarter thank you postcard with small sketch on the back

35 - The Hardcover book, the digital special features book, and a DVD of the short films that go with the comic

50 - Book, Digital special features, DVD, Digital soundtrack album download, small sketch inside the book

100 - Book, Digital special features, DVD, Soundtrack download, large sketch inside of yourself as either zombie or zombie hunter, and a thank you in the book (limited to 50)

200 - Book, Digital special features, DVD, Soundtrack download, Large Sketch, Thank you in book, and a page of original art from the book (limited to 10)

300 - Book, Digital Special features, DVD, Soundtrack download, Large Sketch, Thank you in book, and a character in future issues designed/named after you (limit 2)

500 - Book, Digital Special Features, DVD, Soundtrack download, Large Sketch, Thank you in book, any 2 pages of original art or double page spread (limit 10)

1000 - Book, Digital special features, DVD, Soundtrack, Large Sketch, Extra special thank you in book, and you will be retroactively drawn into the comic in a key scene before it goes to print

I feel like I'm giving away some pretty cool stuff, but I wonder If i'm giving away too much too early?

I've got my main site
(http://eatdeadmeat.com)

Facebook
http://facebook.com/deadmeatcomic

and Twitter
@DeadMeatComic

And I plan on bombarding any websites and blogs etc that I can to get the word out.

Seeing this whole thing started in Heavy Metal Magazine, my shoot for the moon secret plan is to see if I could get Kevin Eastman to write me an intro (after he's seen the book and decided he liked it, of course!)

But a guy can dream...

Thanks so much again

Clay

Last edited by CMcCormack; 04-12-2013 at 12:55 AM. Reason: misspelling
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Old 04-12-2013, 12:55 AM   #149
Neila
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Join Date: Jan 2012
Location: Texas
Posts: 41
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Quote:
Originally Posted by Renae De Liz View Post
Hey Sarah!

You are in a good position because your content is all done, ...

I hope you go for it, Sarah!
Thanks! I just have to get in a spot where I can organize it. I want to do some extra art for the Kickstarter page to make it shiny as well as some new art/prints to go with it to offer as rewards. At the moment we have no wiggle room on bills here at my house so I'm trying to keep pace with things, it's hard to take time to do side art that doesn't have a 100% chance of paying immediately. I'll find a way though!
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Old 04-13-2013, 10:21 PM   #150
BClayMoore
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Join Date: Aug 2008
Location: KC
Posts: 22
BClayMoore will become famous soon enough

The things you stumble over on a slow Saturday night.

Interesting thread, with some strangely bitter posts that are essentially chastising people for paying for something they want to own.

One thing I'd like to address...the idea that funding print versions of online material is some kind of scam is absurd.

Give you a good example:

http://www.kickstarter.com/projects/...editi?ref=live

This was an awesome online strip that Ryan had paid out of pocket to produce a tiny print run of, but he couldn't find anyone willing to publish the book without essentially robbing him blind. He wanted a physical book to sell, but couldn't fund it on his own. So he reworked the hell out of the strip, spent tons of unpaid time writing new material, and used his "connections" to get help with pin-ups and backup stories.

And he broke the bank, essentially demonstrating that the market knows more than most publishers do.

Here's the Kickstarter we ran for BAD KARMA:

http://www.kickstarter.com/projects/badkarma/bad-karma

We raised that money on faith alone, really, since we had precious little material finished when we launched the campaign. I'm a full-time professional comic book writer, Jeremy is a full-time professional comic book artist and writer, Alex is a full-time (NY Times best-selling) novelist and comic book writer, and Seth is a part-time professional comic book writer. People are willing to support a new project from us partly because they trust us based on work we've done in the past. But we wanted to do a project we had complete ownership and control over, in a (really) nice edition for the shelves of readers. Kickstarter was our best shot at doing so.

-BCM
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