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Old 08-02-2006, 07:54 PM   #1
Amtekoth
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Join Date: Aug 2004
Location: Madison, WI
Posts: 362
Amtekoth will become famous soon enough

Non-standard venues

Based on my own sense of certain biological science markets and conversations that I had with DJ Coffman, I pitched my online comic, Lab Bratz , to various biotechnology companies. At first, I was looking for advertisers. Noone was interested, even when I had much more web traffic than they did.

The interest I generated was in licensing Lab Bratz for company websites and newsletters. My first blitz ended with 1 company ordering a couple of custom strips featuring their products, which they now use for in-house sales instruction, followed by a science supply company using strips from our archives in their newsletter, and we now have a regular gig in Lab Manager Magazine . All are paid uses of the strip and characters that Max Velati and I put out every week.

I'm now gearing up to contact more companies, backed by an archive of 70+ weekly strips and the new exposure (Lab Manager Magazine has 30,000 subscribers between their online and print versions, which can be ordered free at their website).

When I someday go to print with a collection, I'll definitely try to solicit ads from this market.

Has anyone else tried this niche marketing outside of the traditional comics/gaming/webcomics/fellow creator markets, and if so, what other tactics have you used?

Thanks,

Ed
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Lab Bratz webcomic http://labbratz.comicgenesis.com
More fun than you should ever have in a laboratory. Updates every Monday.
Also check out my Online Horror Anthology: A Gathering of Crows. Updates every Friday.
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